I have learned one thing online:
It doesn’t matter who you are or what you are promoting online, to get any degree of success, you must continue to advertise regularly.
Advertising never stops – it goes on and on for ever – for as long as you want to continue being successful.
The aim of advertising is this:
1. Get your message out to people.
2. Get them to take action
So with your advertising, you want to tell people about the SFI opportunity and then get them to go and check it out. If they join, perfect. This is called sponsoring.
The history of great advertising:
A pet interest of mine is History. In the history books there are dozens of stories about crafty salesmen who invented great ways to get their products sold.
You can imagine how the smarter sellers would have tried several headlines in newspapers to get their ads read. If they were sending adverts / flyers by letter, they would have tried several headlines on many envelopes to see what worked best. They had to get their readers attention, get the envelope opened and get the contents read.
It was a tough job. You see, after the envelope was opened, they would have mere seconds to grab the reader’s attention before the letter / flyer was thrown in the bin. How did they do it?
Well, the methods that they used in the good old days have stood the test of time because these are still the same techniques that are used today. Pick up a newspaper and scan the headlines. What grabs your attention and why? Turn to the classifieds. Again what did you read and why?
You will notice a recurring pattern.
All good strong captivating headlines or good article titles:
1. Have numbers in them
2. Offer a step-by-step approach
3. Begin with “How to”
4. Are long
5. Have a “because”
6. Ask a question
7. Are odd
8. Use strong descriptive words.
9. Imply urgency
But not all at the same time of course. I’ll give you some examples.
Below are some examples of book titles.If you saw a bookshelf with the following book titles, which title would make you want to pick up the book and read it?
1. 5 easy ways to lose weight or Easy ways to lose weight
2. Step by step guide to growing roses or Growing roses
3. How to get money online or Get money online
4. How I got my girlfriend back, made up with her, got married and moved to Spain or We got back together
5. Becoming a better parent is important because you owe it to your children or Become a better parent
6. Who wants to learn how to dress smarter? or Dress smarter
7. Three legged horse wins race or Horse wins race
8. Fantastic holidays in Mexico or Holidays in Mexico
9. Stop your dog barking today before its too late or Stop your dog barking
I could go on and on but I know that you get my point:
3 Free Tips:
1. Choose the right keywords that you want to use in your advert headline, then build out the headline. Create drama and sensation but don’t over-do it.
2. If your title sounds promising but your content is crappy or under-delivers, your customers will lose faith, lose interest and you’ll lose them forever. Promote quality stuff. With SFI, you’re safe.
3. Don’t disappoint or at least, be straightforward. Be honest and be relevant. The easy way to do this is just to say in the headline what your product or service is about, with no hype.
Another Free tip:
Go To Amazon and look up the best-selling books. What titles do these bestsellers have? Go to any bookstore or library and check out some more titles. What about articles in magazines? Perfect.
These guys publishing and selling magazines have to sit down and make sure that every single phrase, word or sentence on the cover of the magazine makes you want to pick up the thing and buy it. A great deal of careful thought and energy goes into the design of professional headlines all around us. So pay attention to headlines 🙂
Its obvious when you think about it. And now that I have you thinking about headlines, you will never look at the title of anything in the same way again.
As you know, I have a great list of nearly 80 sites where you can post ads online. You do not have to post 80 ads every day. Just post a few effective ads regularly and you will get good pleasing results.
Ask me anything.