How long should a blog post be? Does it matter? Should it matter how long a blog post is?
Surely what’s more important is ‘what do I need to say?’ And ‘have I said it all?’
If your blog post is less than 140 characters then it is shorter than a tweet. Then you should probably be posting on twitter. Or not. Why post excessively on twitter when you can just keep adding content to your blog – and get traffic. And visitors and sales.
If your blog post is longer than 140 then you probably have something more substantial to say, so say it.
A blog post needs to be as long as it needs to be. Full stop.
I’ll see of my next post can be my shortest ever post. Hm.