Lesson 15 How to write content for your blog or website that reads well and search engines will love so getting you both high rankings and happy readers.

How to create a SUPER-BUSY money-making website that makes you money while you sleep add content using keywords

 

Welcome back and thank you for continuing with my lessons.

 

This lesson covers two strategies that are guaranteed to make your website busy.

 

1. Adding content to your website that is fit for a King

2. Getting enough traffic (visitors) that any King would be jealous of. Post comments articles and videos

 

 

Progress Report

By now, you would have chosen a topic for your website, purchased a relevant exact match domain name which you did after performing a keyword search, added hosting, installed WordPress and added MailChimp in order to capture email addresses! Whew!

 

 

What Next – Adding some content

So now that the skeleton has been constructed, it is now time to add the meat (or potatoes)! We must add content in the form of articles. This is the easiest and most straightforward part of creating a website. All that you need to do is to write about your chosen topic. Be as comprehensive as possible in all your articles and do the topic justice. Visitors who come to your site must be impressed with your breadth and depth of coverage and must want to stay and read more.

 

Search Engines read your content – Important

Googlebot (The Google computer) scans the internet continuously for new material on all topics. It will get delighted once it discovers your new website, it will read it all and it will remember it.

 

The next time someone searches for material on your topic, Google will consider displaying your article in the search results. If your article gets displayed then visitors will click on the link and get taken to your site.

 

Search engines use complicated sets of rules and complex calculations in order to determine what position to place the results that the find for any search query. Some of these rulse or criteria include:

 

1. Whether the phrase searched for matches the title of your article (a good thing if it does)

2. Whether the phrase searched for appears as a headline in your article (a good thing if it does)

3 Whether the phrase searched for appears in bold in your article (a good thing if it does)

4. How many times the phrase searched for appears in your article (3 is OK)

5. and so on.

 

Furthermore, apart from optimising your article itself, your whole site needs to be optimised for that search term or for that topic.

 

So your article that you have written about growing rose bushes must meet some of the criteria above, if not all of them.

 

As for your site itself, you must consider the following:

 

1. Is your site about rose bushes in general (good if it does or your article will appear oddly out of place)

2. Does your domain name have ‘rose bush’ in it? (it must! refer to an earlier lesson. Now you see why keyword research is important before registering domain names or even choosing a niche.)

3. Are there links in your pages to other rose bush sites? (very important. All good non-selfish sites have these)

4. Do other rose bush sites link to your site? (if your site is great, they will and I will talk more about this later regarding building backlinks)

5. Is your site very young or very old? At this stage you can’t improve on this but having a site that is at least a year old gets you bonus points

6. Are there lots of other sites about rose bushes? (a bad thing if there are because you will be facing stiff competition but I can help you to beat the competition using keyword search)

7. and so on.

 

 

So an article about snoring e.g “11 Techniques to help you stop snoring” would have a headline at the beginning that matched the title, the phrase “11 Techniques to help you stop snoring” would appear up to three times in the article, the article would be on a website about snoring along with other snoring related articles and the domain name would have the ord snoring or better still, stop snoring in it.

 

If you have followed my lessons up until now then you will see that using a logical step by step method to building your website will lead you to create a search-engine-friendly website up to the point where the skeletal framework is complete.

 

 

Humans also read your content – even more important

Now it could get a little confusing. Writing an article using the method that I described above will result in an article that looks a little odd. Forcing yourself to use certain phrases repeatedly is unnatural. It will definitely result in an article that does not read well for humans. The article might be great for a computer or robot to read but your readers will find what you’ve written difficult and uncomfortable to follow.

 

There is a cunning alternative to writing optimised articles for search engines all the time. This is what I often do: I write primarily for humans. Not for the search engines alone but primarily for humans. The key is to have good balance between the two. So not only will the search engines find you and rank you high in the search results because of your keywords but after visitors click on the search result and arrive on your site to read your article, they will be delighted with your natural sounding material 🙂

 

 

Human computers

All my lessons have been written as if I was talking to you and you were here in the room with me. I find it easier to write that way and I ams sure that you find it easier to read that way. Google and other search engines are trying desperately to become more human. This is so that they can get better at understanding what makes us find topics or titles interesting and what makes us enjoy articles or documents. Artificially written articles (highly optimised) will be frowned upon by the search engines so I will encourage you to steer away from this style of writing.

 

If you want learn more about optimising your articles and your website for easy discovery by search engines and by visitors then I recommend reading the website SEOBook.

 

 

I am affiliated with this site and I have subscribed to their newsletter (free). They’re experts on optimisation of articles and optimisation of websites. I read and use the advice that they suggest because I want every article that I write and publish to appear high up in search results.

 

 

So we come to the end of this lesson. Please have you some experience of writing articles online. Do you SEO optimise aggressively or do you just write from your head, or from your heart even? Please comment below.

 

 

Tools / resources mentioned in this lesson

SEOBook (aff)

 

Published by

Ugo Okonkwo

How to get money online - The strategies and techniques that I am using to make money online everyday.

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