How to choose a name for your website
In the two previous lessons, I showed you how to choose only best selling products from Amazon and then I showed you how to choose the same from Clickbank. (If you haven’t yet got a clickbank account, get one for free now)
Then I showed you in principle how to quickly and easily create a website around the product. (I will also show you how in detail).
On any website that I own, I recommend the best selling product by simply mentioning it or by recommending it to my readers.
When I recommend a product, I add a link to the product for my readers to click on. When they click on it, they are taken to the website product page.
The website product page has been designed by the product owner to one thing and to do it well. And that is to convert prospective customers to paying customers so I do not have to sell or convince anyone to buy a product. I just recommend the one that I think is best.
Now on to how to choose a name for your website. This is also called a DOMAIN name.
When an internet searcher searches for a product, eg ‘TV’, Google returns a search result consisting of a list of websites that are all about TVs. In this example, we will refer to ‘TV’ as our keyword. All the sites that feature in the top set of our keyword search results from Google have 2 things in common:
1. They all have a domain name with “TV” in it and
2. They all have content (articles, news stories, discussions etc) about TV sets.
The second is more obvious but the first less so.Therefore, to have any chance whatsoever of being included in the search results or even ranking (your websites position in the list of results) high (1st 3 pages) you MUST include your chosen keyword in the domain name that you choose.
So a good domain name to choose would be TV.com
The domain name for this site is: howtogetmoneyonline.com. Note that it is a ‘.com’ doman name.
.net and .org are also good. Avoid domain names that end in .biz.
You can use domain names that are related to the area that you live in or where your business is located. eg .co.uk fo rUnited kingdom, .eu for europe and .us. for personal websites, .me would be interesting.
After choosing a suitable domain name for your site, you need to go to a domain registrar in order to buy and register the domain name to yourself so that no one else can have it.
I use Lunarpages.com for this. If you use my link and click here to purchase your domain name at Lunarpages. I earn a small commission.
**You also get 15% off if you enter my coupon code: aff15off
Once you get to the Lunarpages website, use the domain search tool to check the availability of your preferred domain name.
Chances are however that someone else would already have thought up the domain name e.g. TV.com and already registered it for themselves so you can’t have it.
So when attempting to register it for yourself, it would come up as unavailable. You would have to think of another TV-related domain name. No matter. This is where it gets more interesting.
Remember that we are only using TV as an example. Your domain name can be whatever you want it to be, depending on the topic that your website is going to be about.
If you want to build a site where you would talk about TVs and then recommend the best selling TV to your readers, choose a domain name like BestSellingtTV.com or TVsetreviews.com. These are great domain names because they are the exact keywords or keyphrases that that someone looking to buy a TV would type into the search engine. So this would make your site a great deal more likely to feature high up in the ranks in the search results.
Remember, if you can’t get the EXACT MATCH domain name for the product that you want to recommend, then choose the next best available domain name.
Another thing to think about when choosing the best domain name for your new website is to consider the NUMBER of people who are searching using any particular keyword or group of words related to the topic that you are interested in..
You are reading How to choose a name for your website
If 20,000 people per month search using the keyphrase ‘best tv to buy’ and 50,000 people are searching using the phrase “what tv should i buy” then the domain name whattvshouldibuy.com
The second one would yield more visitors to your site and is therefore the better name to go for..
There is a tool that I use to help decide what popular words and phrases people use to search with. Its the free keyword search tool by Google
Another strategy is to use a broad term keyphrase for your domain name such as allaboutTVs.com. Then create articles (content) for your site with article titles such as:
- The best selling TVs to buy
- How to choose a new TV
- What TVs to avoid when buying a new TV
The bottom line is that you must choose a domain name that is the exact match or near enough to the exact topic that you want your site to be about.
Real life examples: I own a website called Real-Estate-Entrepreneur.com. If you run a search on Google for the phrase “real estate entrepreneur” you will see my site on the first page. In the top 5 results to be exact.
There is no magic here and I did not do anything magical or special to get to this position. I simply chose a domain name that matched the search term that I was interested in.
I want this site (how to get money online) to be top of the results list for anyone who searches using the term “how to get money online” so I made sure that I owned the domain name with the exact same phrase.
In reality however, there is a complex calculation involving several factors that search engines use to rank websites in order to determine what site will be at the top, what site will be at number 2, etc etc. It also takes time to achieve these rank positions.
However, having a good relevant domain name in the first instance is probably the single most important thing that you could do to help your online business get off to a brilliant start.
Now please stop reading my lessons. If you haven’t already, go to Google’s free keyword tool and play with it. This is called keyword research.
Type in various terms into the box, click on the blue search button and look at what people would be typing into Google in order to potentially find your site after you’ve built it.
Choose a large search volume keywords or keyphrase. So choose a word or phrase that a high number of people are searching for.
Now you will need to register your domain name.
Go to Lunarpages and register one exact match domain name for your chosen topic for your new website that you are about to build.
There are indeed several Domain name registrars where you can register your new domain name such as Lunarpages, Hostgator or GoDaddy.
I have used Lunarpages the longest (for over 7 years). I also use them for hosting which we will be talking about next.
Another tip: If the phrase that you really want is not available for you to purchase try a slightly different version. For example, you love gardening and you are absolutely passionate about rose bushes.
You decide that your website is going to be everything about growing rose bushes. Your first choice of domain name should therefore be rosebushes.com. If rosebushes.com is already taken by someone else, and therefore unavailable to you, try growingrosebushes.com.
Remember to always use the keyword tool first to check that there is a large number of people that are searching using the exact search term before you register the domain name so that you will potentially get a large number of visitors to your website.
Thank you for reading Lesson 8 How to choose a name for your website that is both powerful and profit-pulling
In the next lesson, I will talk about hosting. This is simply the space where your website is kept!
Don’t forget to get 15% off at Lunarpages with my code: aff15off